Have you ever opened your twitter account first thing in the morning and found your number of followers had decreased dramatically overnight? Maybe you just shrugged your shoulders and chalked it up to spam accounts. True, that is a likely scenario. Still, you might want to take a look at a few of your previous tweets to make sure you aren’t inadvertently alienating your followers.
If you are someone who is in the public eye or you’re a freelancer where your name is your business, most of your followers are probably interested in what you have to say about the business and not about what you and your boyfriend did last night. I’m not saying that you should never talk about non-work stuff, but it’s important to always be thinking about what you want your public persona to be. Are you the fun and quirky jazz singer? Then go ahead and make that hilarious observation about life on the road. Endear me to you so that I will want to come out and see you perform. Are you in fashion? Then I do want to know what you think about the to-die-for menu at that new restaurant. Dazzle me with your glam life. Are you a writer on pop culture? Then I don’t mind your play-by-play thoughts on tonight’s TV programming. I probably want to discuss them with you. However, I am going to unfollow you in a heartbeat if you:
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